Few who lived through the 60s may remember the name Ross Bagdasarian, but his alter ego, David Seville, found a place in the rock n roll record books. It happened when he recorded his voice and sped up the tape to create Alvin, Simon and Theodore… The Chipmunks. While a number of novelty acts found their way onto the WKNR Music Guide, The Chipmunks never did. And yet, they spawned an empire that continues to provide cash flow for Bagdasarian’s descendants. Here’s Ryan Pearson’s take on the latest resurgence of interest.