Michigan State University Professor Gary Reid discusses the beginnings of WDBM – Impact 89 FM, the award winning student FM station in East Lansing. Among MSU students, Impact 89 has become the Keener of the current generation, with Gary’s particular brand of “Intelligent Flexibility”. We learn how a decade after the first FCC application, the station nearly died at birth, how podcating is changing the way audio media is being consumed, and Gary’s take on radio’s future in a world of changing paradigms. Hear the Show